Mike Fredrick

“Run toward the fire.”

Jeff Goodby

As Senior Vice President, Creative Services, Mike is responsible for the overarching creativity of the agency. He works closely with clients to unleash the power of creativity as the difference-maker in successfully solving their most complex business problems.

As one of the most awarded B2B creative leaders in the world, Mike’s work is consistently recognized in the advertising industry’s most prominent award shows and publications.

Mike graduated from the University of Wisconsin Oshkosh with a bachelor’s degree in journalism/advertising emphasis.

Outside of work, you’ll usually find him somewhat lost on a bike, fully lost in a book or enjoying the outdoors with his wife and two old terriers.

Specialties

• B2B
• B2B2C
• Complex problem re-framing and solving

Skills

• Creative strategy
• Concepting
• Writing
• Coaching

Interests

• Bikes
• Books
• Outdoors