Caitlyn Banowsky

“Taking on a challenge is a lot like riding a horse. If you’re comfortable while you’re doing it, you’re probably doing it wrong.”

Ted Lasso

As the SVP of Paid Media, Caitlyn brings deep experience leading paid media strategy for B2B organizations navigating complex marketing and growth challenges. Her work centers on translating business objectives into high-performing media programs, grounded in data, informed by audience insight and built to drive measurable outcomes. She is particularly focused on solving nuanced problems for sophisticated buyers, partnering closely with stakeholders to align investment, strategy and performance.

A lifelong Texan, Caitlyn graduated from Southwestern University with a degree in English. Outside of work, you’ll find Caitlyn racing her kids from gymnastics meets to dance rehearsals to soccer games, hanging out with her resident and foster pups and adjusting her newest recipe to pair perfectly with a new favorite wine.

Specialties

• Paid media measurement strategies
• Integrated campaign development
• Adtech + martech

Skills

• ICP development and segmentation
• Public speaking
• Market analysis
• Team building
• Chauffeuring children

Interests

• Animal rescue
• Craft cocktails
• Gardening
• Food and wine pairing