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Zack Arostegui

Director, Brand Strategy

"The man who moves a mountain begins by carrying away small stones."


As Associate Director of Brand Strategy, Zack works with clients to assess and optimize their brands for growth. He establishes a deep understanding of client business objectives, conducts audience interviews, moderates brand workshops and develops tailored, ownable brand strategies. He has worked across industries on a wide range of clients including Kawasaki Motorcycles, DeVry University, and Discover Financial Services.

Zack graduated from the University of Wisconsin-Madison with a degree in strategic communications and a course emphasis on advertising.


  • Brand strategy
  • Brand workshops
  • UX strategy
  • Audience personas
  • Anticipatory design


  • Writing
  • Research
  • Problem solving
  • Communication
  • Dad jokes


  • Rock climbing
  • Rugby
  • Music
  • Cooking
  • Technology

Connect with Zack

Meet the Team