Zack Arostegui
Director, Brand Strategy
"The man who moves a mountain begins by carrying away small stones."
Confucius
As Associate Director of Brand Strategy, Zack works with clients to assess and optimize their brands for growth. He establishes a deep understanding of client business objectives, conducts audience interviews, moderates brand workshops and develops tailored, ownable brand strategies. He has worked across industries on a wide range of clients including Kawasaki Motorcycles, DeVry University, and Discover Financial Services.
Zack graduated from the University of Wisconsin-Madison with a degree in strategic communications and a course emphasis on advertising.
Specialties
- Brand strategy
- Brand workshops
- UX strategy
- Audience personas
- Anticipatory design
Skills
- Writing
- Research
- Problem solving
- Communication
- Dad jokes
Interests
- Rock climbing
- Rugby
- Music
- Cooking
- Technology
Connect with Zack
Meet the Team
Brendan Shea
Senior Vice President, Creative
Drew Hower
Senior Creative Director
Kyle Davis
Associate Creative Director
Kristine Liu
Brand Strategist