Westin believes that value is created at the intersection of complexity and accessibility, and spends his day working to make that balance a reality for his clients and colleagues.
As Senior Manager, Research & Insights on our strategy team, Westin spends his time diving deep into our clients’ and prospects’ businesses, competitive landscapes, and audiences in order to deliver simple, actionable insights for elevating their marketing strategy.
Westin joined the strategy team with experience in political strategy, policy analysis, account management, and freelance writing. Regardless of the industry, he loves tackling complex problems and providing valuable, easy-to-understand analysis.
Westin holds a bachelor’s degree in communication studies and a master’s degree in rhetoric & composition from Creighton University. He lives in Kansas City, Missouri with his wife, Alex, and their rabbit, Pig.
- Grounded Theory
- Dense one-pagers
- Qualitative research
- Public speaking
- Short stories