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Rosita Vivanco

Vice President, Client Services

"You cannot value dreams according to the odds of their coming true. Their real value is in stirring within us the will to aspire."

Sonia Sotomayor

As Vice President of Client Services, Rosita leads the strategy development for a portfolio of B2B technology accounts. She works with our talented teams across public relations, demand gen, branding, web and creative to identify the right integrated marketing mix to propel her clients’ business results.

With over ten years of experience working in marketing and communications, Rosita has a deep expertise in aligning strategic communications with key business goals and develops strategy with measurement in mind. She leverages her understanding of the tech industry to shape meaningful stories and engagement strategies that have a lasting impact. She serves as a trusted advisor to her clients, assessing opportunities and tailoring strategy to ensure significant results.

Rosita holds a bachelor’s degree from Illinois State University with a double major in public relations and Spanish education and a master’s degree in strategic communication from George Mason University.

Specialties

  • Edtech
  • Public relations
  • Project management
  • Crisis communications

Skills

  • Strategic planning
  • Messaging
  • Thought leadership
  • Storytelling

Interests

  • Championing diversity
  • equity & inclusion
  • Teaching yoga
  • Cooking
  • Reading
  • Music

Connect with Rosita

Meet the Team