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Rachel Goodwill Walker Sands Headshot

Rachel Goodwill

PR Manager

“Do the best you can until you know better. Then when you know better, do better.”

Maya Angelou

As a PR Manager, Rachel conducts media outreach and secures coverage for B2B technology clients in top-tier and trade publications. Understanding each client’s unique messaging allows her to drive results that build awareness and credibility. Rachel’s favorite client work includes writing pitches, developing reporter relationships and keeping up with hot industry news trends.

A Wisconsin native, Rachel graduated from Loyola University Chicago with a bachelor’s degree in public relations and a minor in marketing. Outside of the office, Rachel enjoys spending her time scrolling through TikTok, being next to bodies of water and creating the itinerary for her next vacation.


  • Pitching
  • Reporter relations
  • Strategic messaging
  • HR technology


  • Research
  • Collaboration
  • AP style
  • Media relations


  • True crime podcasts
  • Working through cookbooks
  • Wisconsin Badger games
  • Harry Styles

Connect with Rachel

Rachel Goodwill Walker Sands Rachel Goodwill WS Rachel Goodwill Walker Sands Bio

Meet the Team