Rachel Cullitan

“If you are the smartest person in the room, you are in the wrong room.”

Confucius

As Vice President of Marketing at Walker Sands, Rachel Cullitan leads the agency’s marketing strategy, brand positioning and demand generation efforts. She is responsible for driving awareness, engagement and growth by developing integrated programs rooted in Walker Sands’ outcomes-based marketing approach.

With nearly a decade of experience in client service at Walker Sands prior to this role, Rachel brings a deep understanding of the challenges B2B brands face and the impact an OBM approach delivers.

She brings that background and context into the agency’s marketing strategy, ensuring Walker Sands stands out in the competitive landscape and drives value at every touchpoint.

Rachel has an MBA from Northwestern University’s Kellogg School of Business. She lives in the Chicago suburbs with her husband, 2 energetic toddlers and lovable golden retriever.

Specialties

• Account management
• Integrated marketing
• Marketing strategy
• External communications strategy
• To-do lists

Skills

• Problem-solving
• Writing
• People-connecting
• Storytelling
• Twitter sleuthing

Interests

• Travel
• Dessert
• Downhill skiing
• Animal documentaries