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Madison Waechter

Senior Paid Digital Marketing Specialist

"Be where your feet are."

As a Senior Paid Digital Marketing Specialist, Madison has a thorough understanding of multiple platforms such as Google Ads and LinkedIn Campaign Manager, where she works with the paid team to ensure digital campaigns are performing successfully. Madison writes ad copy, completes audits, analyzes campaign strategy and works collaboratively to exceed client expectations.

Madison graduated from the University of Wisconsin-Madison with a degree in strategic communication and a certificate in sports marketing. She is originally from Silver Spring, Maryland and spends her time outside of work hanging with her friends, perfecting her bagel recipe and working out.


  • Google Ads
  • LinkedIn analytics
  • Digital advertising
  • Baking a dozen perfect bagels


  • Team collaboration
  • Data analysis
  • Content strategy
  • Knowing the words to every Taylor Swift song


  • Dramady movies and shows
  • Tuxedo cats
  • Thrifting
  • Wine nights
  • Reality TV

Connect with Madison

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Meet the Team