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Keka Cobb

Director of Demand Generation

“Some people dream of success, while other people get up every morning and make it happen."

Wayne Huizenga

As Director of Demand Generation, Keka serves as one of the agency’s core subject matter experts in B2B demand generation strategy, leading the development of pure demand generation strategies and providing guidance to teams across the agency in the execution of demand generation efforts.

Keka serves as key integration point for demand generation strategy and tactics between digital strategy, SEO, paid digital marketing, and marketing automation in the development of wider integrated marketing strategies. She operates as senior practitioner for all discrete areas of demand generation strategic planning.

From Kosovo, Prishtina, Keka holds a MS degree from Rochester Institute of Technology (RIT) in service management and a BS degree from RIT in management and public policy. Prior to joining Walker Sands, Keka was the Director of Demand Generation at Slack and Company, a B2B agency; project 44, a software solution company for the Supply Chain Industry; and Texture Corporation, provider of collaboration and productivity tools for the construction industry, which was acquired by Oracle.


  • Demand generation
  • Analytics
  • Marketing automation
  • Integrated B2B marketing
  • Digital strategy


  • Conversion rate optimization
  • Project management
  • Pardot
  • HubSpot
  • Eloqua
  • Salesforce


  • Travel
  • Italian food
  • Wine
  • Cheese
  • Continued education

Connect with Keka

Meet the Team