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Katie Donabedian

Director of Digital Strategy

“When you lose, don't lose the lesson.”

The Dalai Lama

Since joining Walker Sands in 2013, Katie has created and executed digital strategies for dozens of B2B companies.

As Director of Digital Strategy, Katie helps her clients develop, execute and monitor data-driven digital marketing strategies. She is well-versed in paid media, marketing automation, database marketing, email marketing, CRM, Search Engine Operation, website and performance analytics, content strategy and the intersection with public relations. Katie also serves as the primary point of contact on demand gen activities for website projects.

Katie was awarded Young Search Professional of the Year in 2014. She is a graduate of Loyola University Chicago and is originally from Rochester Hills, Michigan.

Specialties

  • B2B digital marketing
  • Demand Gen strategy
  • ABM
  • Marketing Automation
  • SEO
  • Paid strategy

Skills

  • Salesforce
  • Marketo
  • Pardot
  • Marketing Analytics
  • Keeping our office plants alive

Interests

  • Travel
  • Dogs
  • Red wine
  • Interior design
  • Reality TV

Connect with Katie

Meet the Team