Katie Donabedian
Director of Digital Strategy
“When you lose, don't lose the lesson.”
The Dalai Lama
Since joining Walker Sands in 2013, Katie has created and executed digital strategies for dozens of B2B companies.
As Director of Digital Strategy, Katie helps her clients develop, execute and monitor data-driven digital marketing strategies. She is well-versed in paid media, marketing automation, database marketing, email marketing, CRM, Search Engine Operation, website and performance analytics, content strategy and the intersection with public relations. Katie also serves as the primary point of contact on demand gen activities for website projects.
Katie was awarded Young Search Professional of the Year in 2014. She is a graduate of Loyola University Chicago and is originally from Rochester Hills, Michigan.
Specialties
- B2B digital marketing
- Demand Gen strategy
- ABM
- Marketing Automation
- SEO
- Paid strategy
Skills
- Salesforce
- Marketo
- Pardot
- Marketing Analytics
- Keeping our office plants alive
Interests
- Travel
- Dogs
- Red wine
- Interior design
- Reality TV
Connect with Katie
Meet the Team
John Fairley
Senior Vice President, Digital
Keka Cobb
Director of Demand Generation
Christopher Shilney
Director, Paid Digital Marketing
Colleen Carey
Associate Director, Digital Strategy