Katie Butler
Associate PR Director
"It is better to fail in originality than to succeed in imitation."
Herman Melville
As an Associate PR Director, Katie leads PR strategy, media relations, and analyst/influencer relations for a portfolio of B2B technology accounts ranging from mid-size companies to publicly traded organizations.
Since joining Walker Sands in 2018, Katie has served as a strategic partner specializing in industries such as deep tech, big data, retail tech, cybersecurity, and HR tech to land them in top-tier and trade media while shaping PR programs to match business and marketing goals.
Katie’s worked with brands like Barnes & Noble Education, Paylocity, Globant, Sophos, and commercetools, and she and her team’s work has led to recognition from MarCom Awards for delivering exceptional results in integrated marketing and media relations.
As a native of Columbus, Ohio, Katie is an avid Buckeye and Blue Jackets fan. She holds two bachelor’s degrees from Loyola University Chicago in both advertising & public relations and political science.
Specialties
- Deep tech
- AI
- HR tech
- Retail tech
- Cybersecurity
Skills
- Research + data-driven PR
- Analyst/influencer relations
- Top-tier media strategy
- Thought leadership campaigns
- Integrated marketing
Interests
- Driving results
- French bulldogs
- Sanibel FL
- The Ohio State Buckeyes
- Columbus Blue Jackets
Connect with Katie
