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Kaitlin Waters

Director, Paid Digital Marketing

"Life is too important to be taken seriously."

Oscar Wilde

As Director, Paid Digital Marketing, Kaitlin combines creative and strategic thinking with attention to detail to drive success for Walker Sands clients. She assists the paid digital marketing team in campaign optimization, ad copy and keyword development, and lead generation strategy.

Prior to joining Walker Sands, Kaitlin’s work experience includes a digital marketing agency and med-tech marketing. Kaitlin received her bachelor’s degree in marketing with a minor in international business from the University of Tennessee. She moved from Tennessee to Chicago in 2016 to pursue her career and all the allures of a big city.

The top three things to know about Kaitlin: runner; dog-lover; brunch-enthusiast.


  • Google Ads
  • Facebook Ads
  • LinkedIn advertising
  • Campaign optimization
  • Neat spreadsheets


  • Data analysis
  • Collaboration
  • Client relations
  • Bargain shopping


  • Rec sports
  • Travel
  • Live music
  • Tapas and wine

Connect with Kaitlin

Meet the Team