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Isabel Hoffman

Content Specialist

“If you surrendered to the air, you could ride it.”

Toni Morrison, Song of Solomon

As a content specialist, Isabel produces content for Walker Sands’ enterprise software and professional services accounts, helping them to spread awareness and establish credibility in their field. Isabel originally started as a Media Relations Specialist at Walker Sands and took her passion for writing and expertise in public relations over to our creative team. Her work includes contributed articles, blog posts, white papers and other long-form assets.

Prior to joining Walker Sands, Isabel worked as a freelance writer and in fundraising for several Illinois nonprofits. She graduated magna cum laude from Northwestern University with a BS in social policy, minor in English and certificate in civic engagement. Hailing from Chicago, Isabel refuses to relocate from the Midwest (minus a three-month stint in Barcelona) and can be found watching the Cubs, drinking coffee, attending yoga classes and thrift shopping.

Specialties

  • B2B technology
  • Marketing technology
  • IT services
  • Media strategy

Skills

  • Web writing
  • Editing
  • Creative brainstorming
  • Research
  • Storytelling

Interests

  • Civic engagement
  • Beer & cider
  • Podcasts
  • Live music
  • Eating Walker Sands snacks

Connect with Isabel

Meet the Team