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Holly Wallace

Senior Editorial Writer

”All technology is temporary. Everything falls to dust anyway. And yet, you keep making things.”

Jonas Mekas

As a senior editorial writer, Holly draws from her diverse experiences writing for a print magazine, ad agency, PR company, independent record label, book publisher and architecture firm. At Walker Sands, she develops compelling editorial content including contributed articles, white papers, data reports and blog posts. Insatiably curious, Holly is constantly looking for the meaningful threads that connect people, culture and business.

Holly grew up in Milwaukee, Wisconsin, where she developed a fondness for cheese curds and Spotted Cow. She studied radio, TV and film at the University of Wisconsin–Madison and revels in applying media theory to her favorite television programs. She gets out of the house sometimes.


  • Copywriting
  • Ideation
  • Strategy
  • Research
  • Memes


  • Empathy
  • Organization
  • Client voices
  • NYT Daily Mini
  • Obscure grammar rules


  • Mythology
  • Public radio
  • Local Libraries
  • Obsolete media
  • Trees

Connect with Holly

Meet the Team