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Erin Spanski

Vice President of Strategy and Partner

"The most important thing for any of us to be in our jobs is curious."

Ginni Rometty

Erin is an accomplished PR and marketing professional with a passion for connecting business and marketing strategies to drive growth for B2B organizations. With nearly a decade of experience in marketing for B2B technology companies, Erin has a strong history of building marketing strategies and integrated campaigns that generate media results and drive business leads to move the needle for her clients.

As Vice President of Strategy and Partner at Walker Sands Erin leads Walker Sands’ marketing strategy arm and plays a role in leading strategy and account management for teams across brand, web, creative, demand generation and public relations.

Erin was previously the author of Walker Sands’ widely-renowned Future of Retail Report and lead of Walker Sands’ commerce and logistics practice area. She was also selected in 2018 as one of the nation’s 12 rising leaders in PR to serve as a board member on the PR Council’s first PRC Next Shadow board. Erin’s insights on retail technology analysis, marketing strategy and business leadership have been featured across publications such as Forbes, The Washington Post, AdWeek, on Podcasts, such as Martech Zone and DePaul University’s Economics and Strategy Podcast and as a speaker on the IRCE stage.

Erin earned her MBA with dual concentrations in marketing and business strategy from DePaul University’s Kellstadt Graduate School of Business. She also holds undergraduate degrees from Loyola University Chicago, inclusive of a Bachelor of the Arts in advertising and public relations, a Bachelor of Science in social science psychology, and a minor in studio art photography (film and digital).

Specialties

  • Marketing strategy
  • Marketing planning
  • Integrated campaigns
  • Marketing and commerce technology
  • Bach Cello Suite No. 1

Skills

  • Market research
  • Storytelling
  • Business and marketing strategy alignment
  • Integrated account management
  • Tarot card reading

Interests

  • Stringed instruments
  • Yoga
  • Theatre
  • Cats
  • Dogs

Connect with Erin

Meet the Team