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Dave Parro

Chief Operating Officer

"Either write something worth reading or do something worth writing about."

Benjamin Franklin

As Chief Operating Officer, Dave oversees the agency’s Operations, IT, Sales, Marketing and Client Services teams, focusing on improving the firm’s service delivery through operational excellence. His responsibilities include aligning the company’s processes, systems and methodologies to deliver a world-class client experience, and drive agency revenue growth and profitability. 

Since joining the firm in 2012, Dave has been instrumental in helping Walker Sands scale to manage its rapid growth. He has led multiple initiatives to improve agency operations, including the development of its integrated marketing offerings, establishment of its Client Services department, and implementation of new processes and technology. He also leads the company’s business planning initiatives around pricing, product development, geographic strategy and other agency focus areas. 

A storyteller at heart, Dave spent nearly a decade as a newspaper reporter and editor before joining Walker Sands. A Chicago native, he holds a bachelor’s degree in journalism from the University of Illinois and an MBA from Aurora University.


  • Business plan execution
  • Process development
  • Client management
  • Asking Questions


  • Marketing strategy
  • Writing
  • Storytelling
  • Stock picking


  • Personal finance
  • Blogging
  • Home renovation
  • Downhill skiing

Connect with Dave

Meet the Team