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Caroline Hoffman

Associate Media Relations Director

“Whatever you do in this life will be insignificant, but it is very important that you do it.”


As an Associate Media Relations Director for Walker Sands, Caroline is focused on securing media coverage for her clients in the retail technology and healthcare industry. With a passion for professional writing, she loves to flex her creativity to tell impactful stories.

Before joining Walker Sands, Caroline worked as a copywriter for her university’s conference and events department, where she handled digital advertising for weddings and campus affairs. She also has plenty of retail exposure from past consulting work with Target and Izod and storefront experience with J. Crew and Abercrombie & Fitch.

Caroline graduated magna cum laude from Miami University, earning bachelor’s degrees in journalism and marketing. Originally from Cleveland, Ohio, she has strong northerner blood that can handle the Windy City just fine.


  • Creative writing
  • Public speaking
  • Retail


  • Pitch writing
  • Brainstorming
  • Artwork


  • Painting
  • Running
  • Guitar
  • Trader Joe's Wine

Connect with Caroline

Meet the Team