Adee works on all strategy efforts including content audits, information architecture and content development for web projects and assets. Working with designers, developers and SEO analysts, Adee helps clients improve organic search ranking through competitive gap analysis and highly targeted keyword messaging, turning data and insights into intent-based copy.
Her favorite projects include AmpliFund (rebrand and visual identity project), LogicGate (website) and #ImAnEngineer (campaign).
Adee graduated from the University of Wisconsin-Madison’s Journalism School with her degree in journalism and mass communications. During her time at Wisconsin, she served as a sports writer for UW’s student newspaper, The Daily Cardinal, covering men’s hockey and football.
Born and raised in Southern California, Adee is a diehard Los Angeles Kings fan — and isn’t afraid to show it in a city full of Blackhawks fans.
- Content strategy
- Website copy development
- AP Style
- Memorizing rap lyrics
- L.A. Kings hockey
- Wisconsin Badgers