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Abby Baric

PR Director

"The most effective way to do it, is to do it.”

Amelia Earhart

Abby has more than a decade of experience leading award-winning PR programs for global clients across a variety of sectors including design, architecture, property development and international education.

With both agency and in-house strategic communications know-how, she has developed and executed integrated campaigns comprising media relations, digital and content marketing, executive positioning and branding. Putting her media training skills to the test, Abby has acted as a media spokesperson. Additionally, she is versed in creating and implementing crisis communications plans for organizations with multiple stakeholders.

Abby holds a master’s in public relations from the University of the Arts London and a bachelor’s in journalism from the University of Illinois at Urbana-Champaign. She was also named to the Publicity Club of Chicago’s 30 Under 30 List.

Abby’s career has taken her to many parts of the world where she’s garnered critical communications skills; however, she never fully realized her multitasking and negotiating prowess until she became a mother. She lives in Chicago with her husband and two young sons who remind her that imagination and curiosity should be practiced every day.


  • Public speaking
  • Relationship cultivator
  • Storytelling
  • Pitch development
  • Humor


  • Media relations
  • Writing
  • Strategy
  • Event management
  • Coaching


  • Family
  • Dance
  • My Peloton
  • Travel
  • Dark chocolate

Connect with Abby

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Meet the Team