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[VIDEO] Walker Sands Conducts a Social Experiment with CompTIA

Courtney Beasley

Courtney Beasley

CompTIA (Computing Technology Industry Association) sought out Walker Sands with the goal of becoming a brand authority in the cybersecurity space. Additionally, they wanted a PR campaign to help them rise to the top of the non-IT training and certification program industry.

We were excited to take on the challenge, and did so by coming up with a social experiment unlike any other. The Walker Sands team randomly placed preloaded USB devices across several metropolitan US cities to measure how many people would actually pick them up and plug them into a computer. In Chicago, Cleveland, Washington DC and San Francisco, curiosity killed the cat, and people began plugging them in.

Risky? Maybe. Worth it? Definitely. Our astounding results indicated that there is a much greater need for cybersecurity education than we or our client ever expected.

Watch the CompTIA case study video to see what happened when people plugged in the devices!