New Identity. Same Walker Sands.
Mike Santoro
Today, we’re starting a whole new evolution of Walker Sands, with the launch of a new verbal and visual identity. For two decades, Walker Sands has existed to accelerate the growth of B2B brands by pushing the limits of what marketing can do. From integrating traditional PR practices with digital tactics, to introducing creative problem-solving solutions, we always find a way to make a lasting impact.
As the B2B marketing world has evolved, so have the complexities of our clients and the expertise of our employees — all of which served as a catalyst to our own evolution.
Since 2012, we’ve introduced new services, expanded to new geographies, welcomed 135+ employees and have consecutively been named on Inc. 5000’s list of the fastest-growing privately held companies in the United States. According to O’Dwyer’s, we’re now the fastest-growing B2B agency of our size.
But when we stopped to look around, we realized that our brand identity no longer reflected the results we deliver, or the company we’ve become.
Our refreshed brand identity
The Walker Sands approach is defined by ambitious goals, creative thinking and the power of partnership — as reflected in our new verbal and visual identity. We worked with our team of brand strategists, writers and designers — and added input from clients and employees — to breathe life into a new identity.
Drawing inspiration from our six core capabilities of public relations, demand generation, creative services, branding, marketing strategy and web services, the Walker Sands logomark informs a design system that creates endless possibilities and an infinite number of layouts. This reflects how these core capabilities can be integrated and applied in a variety of ways to meet your unique goals.
The logomark calls on the rule of thirds, a methodology that extends to our values, growth accelerators and approach:
- Our values: Learn, support, do
- Our growth accelerators: Awareness, credibility, conversions
- Approach: Earned, owned, paid
To learn more about the creative inception and execution behind the brand identity, click here.
Our brand identity has evolved. But we’re still Walker Sands.
Since day one our entire executive team has remained focused on our overarching goal: to become the best B2B marketing agency in the world.
And while we’re not done yet, I want to thank everyone who has helped us get to where we are today. As we look to the future, we’re most excited about continuing our great relationship with you. After all, without you, we wouldn’t be who we are today: Walker Sands, the B2B growth agency.
Together, let’s keep growing.
If you’re interested in learning more about our approach to integrated B2B marketing or branding services, click here.