Website Redesign: 10 Questions to Ask
Ken Gaebler
When we buy milk at the grocery store, it has an expiration date. We know when that gallon of milk is past its prime.
Determining when a website is past its prime is a different matter altogether. There’s no expiration date per se, but there are a number of things that might suggest that you are overdue for a website redesign.
If you are wondering whether it may be time to redesign your website, ask yourself these ten questions.
WEBSITE REDESIGN QUESTIONNAIRE
1. Has your business changed recently?
If you answered “YES” to this question, it may be time for a website redesign.
2. Are the websites of your competitors outranking you in the search engine results?
If you answered “YES” to this question, it may be time for a website redesign.
3. Are you generating a satisfactory level of business from your website?
If you answered “NO” to this question, it may be time for a website redesign.
4. Is your site content static and rarely changing?
If you answered “YES” to this question, it may be time for a website redesign.
5. Does your site have a dated look?
If you answered “YES” to this question, it may be time for a website redesign.
6. Is your site navigation fast and intuitive?
If you answered “NO” to this question, it may be time for a website redesign.
7. Is your site technically current with things like RSS feeds and XML site maps?
If you answered “NO” to this question, it may be time for a website redesign.
8. Is your site displaying properly on all of the new web browsers that are coming to market?
If you answered “NO” to this question, it may be time for a website redesign.
9. Can you easily update content on your website without having to call your web designer?
If you answered “NO” to this question, it may be time for a website redesign.
10. Is the organization suffering from a lack of enthusiasm, limited creative thinking and low morale?
If you answered “YES” to this question, it may be time for a website redesign.
The key to redesigning a website is to avoid procrastination. While it might seem like a ton of work to create a new and improved site, web site design companies such as Walker Sands will do most of the heavy lifting.
The sooner you get started, the sooner you’ll start accruing the benefits of your new website…and the faster you’ll limit the damage that is being caused by your current site.
Are there other questions you think ought to be asked before a company undertakes a site redesign initiative? If so, post them as a comment below. We also welcome any advice you have to offer on how to effectively redesign a corporate website and on how to get buy-in from management that a website redesign is in order.