In the crowded HR tech landscape, where countless solutions compete for attention, breakthrough visibility isn’t a luxury — it’s a growth imperative.
That’s what led Confirm, a pioneer in AI-powered performance management and Organizational Network Analysis (ONA), to search for a partner who could translate its category-defining innovation into industry authority.
Over the last two years, Walker Sands has helped Confirm build brand credibility, secure top-tier media coverage and drive meaningful market momentum — starting with a Series A funding announcement and expanding into a long-term PR program built for growth.
Turning a Missed Opportunity Into a Market Moment
When Confirm approached Walker Sands in August 2023, the company was preparing to announce its $6.2M Series A round. But the window for easy media pickup had closed — a Form D had been filed six months prior, and early press outreach hadn’t yet landed.
Rather than viewing this as a setback, we saw it as a strategic opportunity to reposition the story and maximize impact.
Tapping into deep HR tech and venture media expertise, we repositioned the announcement around Confirm’s differentiated story: how its AI- and ONA-powered approach transforms talent management for modern organizations. The result was a more resonant narrative built to spark media attention and industry conversation.
The relaunch delivered 16 high-impact media placements, including a feature in VentureBeat, and positioned Confirm at the center of the performance management conversation.
“The coverage Walker Sands secured for our Series A was outstanding and set the stage for a steady drumbeat of brand awareness moving forward.”
— David Murray, Confirm CEO
Building Sustainable Brand Equity Beyond the Launch
With funding news successfully in-market, Confirm extended their partnership with Walker Sands into a sustained PR engine — one designed to grow credibility, visibility and leadership positioning.
Our multi-pronged approach focused on:
- Strategic Thought Leadership: We developed a comprehensive thought leadership platform, rooted in the evolution of modern performance management and spotlighting ONA as a transformative force in how organizations evaluate, develop and retain talent.
- Ongoing Media Outreach: We drove a steady cadence of media engagements tied to news cycles, product launches and industry shifts — keeping Confirm’s voice consistently in-market.
- Narrative Consistency: Across every placement, we emphasized Confirm’s unique value proposition: the combination of AI and ONA delivering more equitable, data-driven performance management.
Key media wins included:
- HR Tech Conference Visibility: We secured more than 10 media and analyst briefings at HR Tech Conference, driving meaningful exposure to key HR tech influencers and buyers.
- Product Launch Amplification: For the debut of Confirm’s new product, Performance Profile, we landed placements across influential HR trades, amplifying the company’s product innovation in the publications where their target audience paid the most attention.
- Executive Visibility: Confirm’s thought leaders became regular voices in key HR trade publications, such as HR Executive, SHRM, Worklife and Employee Benefits News.
A Growth Partnership Poised for the Next Chapter
Nearly two years after their pivotal Series A relaunch, Confirm renewed its partnership with us to continue scaling its market leadership.
“We returned to Walker Sands because of the strong foundation they built for us — they understand our story, our audience and our vision,” said David Murray.
Today, our engagement focuses on:
- Launching Confirm’s newest AI-powered product offering, One-Click Performance Reviews
- Expanding executive thought leadership, particularly around AI’s evolving role in performance management
- Educating the market on how ONA fundamentally changes employee evaluation and development
With recent coverage in Employee Benefits News, Forbes, UNLEASH, Silicon Republic and HR Executive, and at least one lead resulting from earned media, the revamped brand awareness program is off to a great start.
Ready to Write your Next Growth Chapter?
If you’re an HR tech company redefining the future of work, partner with a marketing team that knows how to translate your innovation into lasting market impact. Learn more about Walker Sands’ HR tech expertise.
