It’s not always easy for businesses to improve company image during a crisis, which is why it’s so important to build a positive brand reputation and prepare a plan in advance. Even though your brand image is one of the most important aspects of business growth and a key sales driver, it is often put on the back burner to short-term tactics and immediate business needs, like servicing existing clients.
During times of crisis, it’s critical to have a top-tier PR partner by your side. Unfortunately, if you don’t have a trusted PR partner when a crisis hits, it will be much harder to control your message and truly improve company image.
As the leading PR advisors to B2B and technology companies, we have successfully navigated our high profile clients through crises and worked to help them improve company image. If you are facing negative criticism or in the midst of a company crisis, here are some tips to get you through it. This can also serve as a foundation for an effective crisis management plan.
Walker Sands has your back before, during and after a crisis. We support you by identifying negative criticism, addressing it appropriately and working to improve company image through strategic PR, social and search campaigns.
We know it takes a multidisciplinary approach to improve company image over the long term, which is why leverage the power of top-tier media coverage, brand-building social media campaigns and powerful search engine optimization (SEO) tactics. Working together, these strategies solidify and promote your brand image, while driving sales and preparing you to overcome negative comments and crises.