Media Insights Panel: The Rise of Non-Traditional Media

Is Non-Traditional Media the Future of B2B Storytelling?

Our latest Pulse Poll shows that 78% of PR and marketing leaders believe non-traditional media will play a significant role in their strategic communications strategy over the next 12 months.

Is your team ready for the shift?

Join fellow PR and communications professionals, B2B marketers and media insiders on June 18 for a virtual media insights panel featuring leading creators in the non-traditional media space.

Drawing on their deep roots in traditional media and a proven record of innovation, our panelists will discuss the rise of independent media, the unique storytelling opportunities it offers and how it diverges from legacy outlets.

Fill out the form on this page to RSVP to the event.

Event Details

  • Date: Wednesday, June 18, 2025
  • Time: 12:00 p.m. – 1:00 p.m. CT
  • Location: Virtual (invite + link provided upon RSVP)

What to Expect

Engage in an insightful conversation with some of the leading voices in emerging B2B media as they share their perspectives on this rapidly evolving media landscape — and what it means for PR and communications professionals. 

In addition to the panel discussion, Walker Sands will debut exclusive, independent data findings from a survey of 300 B2B PR and Marketing leaders. Learn more about how marketing and comms decision makers are evaluating non-traditional media and the challenges they’re facing in this evolving media landscape.

Whether your focus is on thought leadership, storytelling or building brand authority, this panel will serve up new insights and ideas to take back to your team.

About the Panelists

Hope King, Macro Talk 

Hope King is a veteran business journalist and the founder of Macro Talk, a bold new video platform focused on economic analysis and labor market projections that can be accessed on YouTube and LinkedIn. She began her journalism career in finance and her work has contributed to three successful media startup exits in under a decade: Axios, Business Insider and Cheddar. Hope is also currently an events host and moderator for Axios, a Yahoo Finance contributor and a host for Public’s “Leading Indicator.”

Alex Kantrowitz, Big Technology

Alex Kantrowitz is a veteran journalist and the founder of Big Technology. In his journalistic career, he has interviewed some of the world’s top CEOs, including Mark Zuckerberg, Larry Ellison, Richard Branson and Jack Dorsey. His newsletter Big Technology, now serves more than 150,000 subscribers and garners more than one million annual podcast downloads. There, he delivers accessible news about the tech, business and AI landscape. He is also an on-air contributor at CNBC and author of Always Day One.

Evan Armstrong, The Leverage

Evan Armstrong is the founder and CEO of The Leverage, a fast-growing newsletter and research platform dissecting the intersection of tech, business strategy and internet culture. Known for his sharp analysis and no-nonsense voice, Evan has built a loyal audience of operators, investors and founders. Before launching The Leverage, he led growth strategy at leading tech firms and contributed to platforms like Every and Napkin Math.

About the Moderator

Stella Waddington, Walker Sands

Stella is an Associate Director of Media Relations at Walker Sands. With extensive media relations experience for B2B technology brands, she has a deep understanding of today’s busy news cycle and is obsessed with crafting unique and creative story ideas to help her clients stand out.

RSVP to the panel here!