A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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Regardless of what industry you’re in, integrated marketing solutions can transform your business. The trick, of course, is finding the right combination of solutions. From PR to digital marketing, there are plenty of channels that can get your message across to specific audiences.
When it comes to creating a marketing strategy, it’s important to consider the impact different integrated marketing solutions can have. Here’s a look at some of the biggest benefits such solutions can bring about.
Greater Brand Visibility – Getting potential customers to notice your brand is usually one of the first steps in most marketing campaigns – and for good reason. You can’t begin to form a relationship with a potential customer until he or she takes note of your business. Search marketing and pay-per-click (PPC) advertising are great ways to raise visibility among consumers. These integrated marketing solutions can highlight key messages and owned assets, making it easier for you to build rapport with consumers.
Increased Media Coverage – Time and again, data-driven PR has proven to be one of the best ways for brands to step into the spotlight. Reporters and editors are constantly on the hunt for new stories. Providing them with timely news that’s backed by solid evidence is sure to boost the number of publications your brand appears in.
Thought Leadership Within Your Industry – Marketing tools like social media have made it easier than ever before to establish your brand as a thought leader. From Twitter to Facebook, offering insight on relevant trends and topics via social media can quickly position your business in the middle of timely conversations. Better yet, social media can also be used to connect with influencers on an individual basis. This instant access creates an opportunity for continued engagement in the future.
Clear and Consistent Messaging – At the heart of every multi-faceted marketing program is a cohesive strategy and clear messaging guidelines. After all, there’s no telling where a consumer may encounter your brand. An agency that works with you to develop a plan of attack for each channel as well as a story that you can be proud of will cut down the amount of time it takes for potential customers to become familiar with your brand.
Improved Search Results – What does your target audience see when they search for your brand? If you’re not sure, it might be time to step up your search marketing efforts. Partnering with an agency that’s well-versed in SEO can help put your brand in front of more consumers than ever before. From your company blog to recent media placements, investing in SEO is an effective way to push mentions of your brand to the top of the search rankings.
At Walker Sands, we help our clients choose the right mix of integrated marketing solutions for their business. Contact us today to start a conversation about how we can use those same solutions to overcome the challenges that are unique to your business.