3 Reasons to Hire an Integrated Marketing Communications Agency

Even if you’ve spent hours reading blog posts or listening to podcasts, engaging your target audience without the help of an integrated marketing communications agency can prove difficult. The good news is you don’t have to go it alone.

Why Hire an Integrated Marketing Communications Agency?

Marketing your business across multiple channels is no easy task. Rather than spending your valuable time trying to piece together a marketing plan, consider bringing aboard an integrated marketing communications agency that can deliver the results you need to take your business to the next level.

Not sure if now is the right time? Check out these three reasons to hire an integrated marketing communications agency today.

1. You’re not getting media coverage. When was the last time your brand got a placement in a leading industry publication? If it has been a while, you may want to consider shaking up your marketing strategy. After all, media coverage is an essential component of almost any marketing campaign. Getting your name in the news can increase brand awareness and even deliver qualified leads to your sales team.

   Don’t, however, make the mistake of settling for just any media coverage. Securing a placement in a mainstream publication such as The New York Times will go a long way toward increasing brand awareness, but it may not necessarily put your brand in front of people who care about your products and services. An agency can help compliment such coverage with placements in industry publications your customers keep a close eye on.

2. You’re not keeping your story straight. Converting a qualified lead into a customer takes time. From PPC ads to newsworthy placements, leveraging both digital marketing and PR channels is one way to establish and grow a lasting relationship with a potential customer. This strategy, however, isn’t nearly as effective when your messaging changes from channel to channel.

   Avoid creating confusion among consumers by choosing an agency that places special emphasis on consistency. Maintaining the same tone and voice – regardless of which channel you’re marketing to – will make it easier for consumers to recognize and relate with your brand. With the right marketing agency, you can begin crafting the story you want your brand to be known for. The more channels you market that story on, the better chance it sticks with consumers.

3. You don’t have the manpower. An idea is only as good as its execution. If you don’t have enough time in the day or people on your team to implement all the plans you have in mind, then consider hiring some help. An integrated marketing communications agency can help bring your ideas to life while also recommending new opportunities worth pursuing. Who knows? You may even try an idea you never thought possible.

As you consider which agency is right for you, think about your most pressing needs. Is it in video, content or something else entirely? Carefully evaluating your current marketing efforts will help shed light on areas where an agency can make its biggest impact.

Walker Sands: The Right Integrated Marketing Communications Agency for You

Successful marketing can be the difference between rapid growth and months of continued stagnation. Take control of your business by hiring an agency like Walker Sands to ramp up outreach efforts and connect with potential customers.

We have years of experience growing clients through integrated marketing campaigns. Let us help you do the same. Contact us today to get started.