Over the last decade, B2B marketing has evolved to become more sophisticated than ever before. With new technologies and a growing number of channels to take advantage of, an integrated marketing strategy is the key to building programs that efficiently move prospects through the buyer journey and generate positive ROI.
Complete with a methodology for developing and measuring your strategy, along with tactical tips for integrating your channels, The Ultimate Guide to Generating ROI With Integrated B2B Marketing e-book will help you:
- Establish the most impactful brand positioning for your organization
- Set well-defined marketing goals that align with the overarching goals of your business
- Integrate your brand, demand and event channels to increase ROI
- Track and measure the impact of your channel efforts
- Optimize your tech stack to maximize ROI overtime
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