Why You Need to Keep an Eye on Educational Technology Trends
Educational technology trends are poised to change the way students around the world learn. As books and projectors give way to tablets and virtual reality, educational technology companies have the opportunity to make a lasting impact on students’ futures.
But as the market for educational technology continues to grow and new ventures emerge, standing out among fellow edtech competitors can prove challenging.
Connecting Your Products to Educational Technology Trends
There are more startups, apps and service providers ready to transform classrooms than ever before. Investment in edtech is projected to reach $252 billion globally by 2020. Some of the most popular emerging educational technology trends include:
- Virtual reality (VR)
- 3-D printing
- Wearable technology
- Interactive technology
As more VCs invest in edtech, companies looking to make a splash and introduce new technologies to the marketplace are facing stiff competition. How can you help your brand and products stand out in the crowd?
The trick is the ability to forecast and stay ahead of educational technology trends.
Want to engage in meaningful conversations that matter in the educational technology sector? The key is thought leadership. Thought leadership is an excellent opportunity for your brand to achieve greater visibility and increase lead generation. Common thought leadership tactics to consider include:
- White Papers – The most effective white papers identify and solve common industry issues, allowing you to address those issues with relevant and knowledgeable insights.
- Contributed Bylines – Editors and reporters at leading edtech publications consistently seek out guest columnists to contribute intelligent content relating to current educational technology trends.
- Panel Discussions & Speaking Engagements – A little face time can go a long way. A solid edtech PR strategy geared toward creating buzz around new edtech trends should involve locking down speaking engagements and panel discussions. The right speaking engagement is not only a great opportunity to weigh in on current industry news, but also a chance to garner awareness for your own educational technology products.
- Social Media – Social media has evolved beyond a platform for sharing photos and status updates. Audiences regularly reach out to engage with brands regarding the latest wave of technology and news. Regularly monitor social media sights for conversation relating to edtech. You can flex your knowledge and interact with users to build credibility for your brand.
Ready to Get Ahead of Educational Technology Trends? Walker Sands Can Help
The educational technology sector is constantly evolving. New trends and technologies pave the way for companies to introduce new products to market. For some public relations agencies, keeping up with constant change is too difficult to manage.
At Walker Sands, fast-paced and constantly evolving industries are why we get up in the morning. .
An integrated, B2B and digital marketing public relations firm, we have the industry knowledge to stay ahead of educational technology trends, identifying opportunities for you to lend your voice to the conversation.
Ready to be heard? To learn more, contact us today.