Just a Book with Joe Pulizzi
Walker Sands’ fourth annual Just a Book Club for marketers featured “Killing Marketing” by Joe Pulizzi! On October 3, Joe joined us for a meet and greet and Q&A session with Chicago’s marketing community. Listen to a podcast recording of the discussion here, and watch a video recap of the event below:
About the Author: Joe Pulizzi
Joe Pulizzi is founder of the Content Marketing Institute and Content Marketing World, the largest content marketing conference globally. He is the recipient of the Content Council’s John Caldwell Lifetime Achievement Award for Content Marketing.
About the Book: “Killing Marketing”
There is a new concept on every marketers mind – turning your marketing strategy into a standalone profit center.
And everything we currently know about marketing could be holding us back. Over the last twenty years, consumers all over the world have changed the way we buy and stay loyal to brands but marketers adhere to the same, campaign-centric, product-led processes they’ve been following since the dawn of the industry.
By creating value for customers through the use of owned media, the most innovative companies have dramatically increased customer loyalty and revenue. Some of them have even succeeded in developing a marketing function that actually pays for itself.
To withstand these disruptive forces, marketers need to build a case to and take the necessary steps to transform the purpose of their marketing departments.
In “Killing Marketing,” you’ll learn how to:
- Transform some or all of your marketing operation into a media company
- Merge new operations into traditional marketing efforts
- Develop best practices for attracting and retaining audiences
- Build a strategy for competing against traditional media companies
- Create a paid and earned media strategy fueled by an owned media strategy
Related Resources
Just a Book: “Killing Marketing”
Blog Posts
Killing (Everything We Know About) Marketing