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Walker Sands is looking for a Senior Director, Social Media to lead our social media team out of our Chicago office (hybrid).
Why on earth would someone engage with a B2B brand on social media — let alone follow them? Do you have a perspective? Let’s hear it.
We need a Senior Director, Social Media to shape and deliver against a visionary, industry-leading perspective regarding what success in B2B social media — and influencer marketing and creative content creation and out-of-market audience engagement — looks like in the era of channel convergence and always-on strategies.
As Senior Director, Social Media at Walker Sands, you’ll take charge of crafting and directing creative execution against social media strategies for B2B brands chasing a range of north star marketing outcomes — from driving top line awareness and steady growth over time, to nurturing affinity among an already engaged community, to earning validation and advocacy from third-parties, including influencers, reporters, partners and customers.
Beyond the assumed (specifics below), we’re looking for three things:
- Visionary perspective: You can articulate what makes for great (B2B) social media — and how that perspective has changed over time — with confidence and concision.
- Technical prowess: You are deeply experienced managing social media channels, using advanced social listening to shape content strategy and performance data to optimize strategy.
- Audience-obsessed creative sensibility: You believe social media is equal parts channel-specific expertise and world-class, audience-obsessed, content and are confident delivering specific creative direction to collaborators in art and copy.
Responsibilities:
- Extend and enhance Walker Sands’ approach to creative B2B marketing
- Become an industry leader in B2B relationship marketing — via social media, influencer marketing, community engagement and creative content creation
- Invent new ways for B2B brands to utilize TikTok, influencers and other emerging and/or traditionally B2C tactics and channels, to nurture audience relationships, drive virality, build brand affinity and earn credibility from leading industry voices
- Lead, shape and grow our department of two social media managers, proactively offering recommendations to optimize career paths, team org, staffing models and workflows per the needs of your strategy to deliver accelerated growth
- Serve as lead social media strategist on high-value programs; oversee strategy development and execution led by your team, engaging on an as-needed basis to uplevel, ensure quality and troubleshoot issues
- Source relevant trends, topics and insights through social listening to inform content calendars and brainstorms
- Develop and manage content calendars for brands’ social media channels to support “always on” evergreen content and timely campaign needs
- Partner with the creative team to ideate on fun, relevant content and campaigns that ladder up to established program strategies
- Manage the day-to-day flow of content across all touchpoints and platforms
- Assist with monthly, quarterly, and ad hoc reporting to measure and optimize for success on a regular basis
- Take an agency-first mindset to support business growth, including leading proposal development for new social media business, developing sales and marketing enablement materials and regular, proactive collaboration with cross-functional agency services leaders
About you:
- You have 5–7 years of experience working in social media
- You have experience developing social media and influencer engagement strategies for brands
- You are expert in social media management tools, including Sprout Social, and experience with social listening tools, such as Talkwalker and Sprout Social’s Advanced Analytics
- You have an entrepreneurial mindset, with the ability to identify and close new business opportunities — and are cool, confident and collaborative with clients
- You are chronically online
- You have a deep understanding (and obsession) with emerging social storytelling formats, such as TikTok and influencer marketing, and never shy from the never-been-done
#LI-Hybrid