Walker Sands Earns 2021 PRSA Skyline Award for Outstanding Public Relations Work
From driving awareness to enhancing credibility, data-driven PR is a powerful tool in helping our clients reach their goals. Leveraging our in-depth knowledge of B2B tech and the media landscape, our teams match clients with unique, attention-grabbing campaigns that deliver real results. We’re honored to receive a 2021 PRSA Skyline Award in the “Best Use of Data/Analytics” category for our data-driven PR campaign work with Iterable.
The PRSA Chicago Skyline Awards honor and celebrate award-winning campaigns that achieved measurable business results, and made a positive impact on society through strategy, creativity and innovation in public relations. We are so proud of our public relations team for this achievement. This honor would not be possible without their hard work and commitment, and we are grateful for the opportunity to work with an outstanding client like Iterable.
Here is a recap of the work recognized by PRSA Chicago Skyline Awards:
Navigating the 2020 Holiday Shopping Season With Iterable
We developed our campaign for Iterable, a customer experience platform, following one of the most turbulent years in recent history for the tech industry. With the 2020 holiday season approaching, marketers could not depend on the strategies and trends they had previously relied on to connect with customers during peak retail season — especially with stay-at-home orders disrupting traditional holiday shopping behaviors.
Given Iterable’s emphasis on working with consumer brands, Walker Sands saw an opportunity to help them lead this conversation using a data-driven PR approach. The campaign would have two main goals: (1) Secure top-tier media coverage and (2) incorporate more thought leadership into Iterable’s PR efforts.
Iterable partnered with Walker Sands to develop a 15-question survey that explored consumer perceptions and sentiment heading into the 2020 holiday season. The survey captured compelling insights into how marketers could pivot their messaging and promotion cadence to best reach key audiences with personalized messages and build trust with consumers.
The data collected from this survey was then used to secure media coverage in 26 outlets. Nine of those media placements were in top-tier outlets like Adweek, Forbes, Yahoo, and Barron’s, and six were feature placements in publications such as StreetFightMag, CustomerThink and Newsday. The data remains timely and relevant, and continues to garner media coverage five months after launch. The outstanding results of this campaign solidified Iterable as a thought leader in the martech space.
Congratulations to Iterable and our talented team members for executing a highly successful campaign and earning this well-deserved recognition. We can’t wait to uncover even more meaningful insights together and look forward to the PRSA Chicago Skyline Awards next year!