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ThreatMetrix Data-Based PR Campaign

Cybersecurity provider nearly doubles web traffic with data-based PR campaign.

75+

media placements

92%

increase in site traffic from previous year

Project Overview

ThreatMetrix, a cybercrime-prevention solutions provider, needed to raise awareness of its protection platform. Walker Sands used ThreatMetrix’s existing data to launch a content marketing and media outreach strategy centered around ranking the top 10 U.S. cities for online fraud origination. The data was picked up in media outlets, increasing brand awareness and site traffic.

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