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LiveStories Data Study and Brand Awareness Campaign

LiveStories city data makes national headlines by tackling gender pay gap.

40

placements in local markets

62

total placements

102+

million total impressions

Project Overview

LiveStories, a data storytelling platform for the public sector, wanted to target specific markets before exhibiting at nationwide conferences. By leveraging LiveStories’ national income data, Walker Sands developed and circulated resources that contextualized the gender pay gap across various U.S. markets. This campaign earned them 62 placements in local markets and over 102 million impressions to date.

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