A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Each week Crain’s Chicago Business publishes a section called InfoJunkies, which picks a top area exec and interviews them about their favorite fiction book, television shows and recommended reading for others in the field.
Taking a cue from Crain’s, we decided to take a poll of those in our own office. So here’s what some of us are reading.
Rachel Wilkie, Interactive Marketing Manager
What she’s reading: The New Language of Marketing 2.0 by Sandy Carter
What site she recommends: Social Media Examiner
Andrew Shykofsky, VP of Business Development
What he’s reading: The Tipping Point by Malcolm Gladwell
What site he recommends: Duct Tape Marketing
Kim Lucio, Web/SEO Intern
What she’s reading: The Fountainhead by Ayn Rand
What site she recommends: Copy Blogger
Lauren Eichmann, Senior Account Executive
What’s she reading: She just finished The Girl with the Dragon Tattoo by Stieg Larsson. Next on her list: The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper
What site she recommends: The Social Media Marketing Blog
Kari Brownsberger, Account Executive
What site she recommends: NYTimes.com
Mike Santoro, President
Jackie Lampugnano, Media Relations Specialist
What she’s reading: City of Glass by Cassandra Clare
What site she recommends: Marketing Sherpa e-newsletters
Ken Gaebler, Founder
What he’s reading: Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed – and What to Do About It by Josh Lerner and Maestro by Roger Nierenberg.
Bobby Chilver, Media Relations Specialist
What he’s reading: The One and Only by Todd C. Wessell
John Fairley, Director of Web Development and Social Media
What he’s reading: The New Rules of Marketing and PR 2.0 by David Meerman Scott and Social Media 101: Tactics and Tips to Develop Your Business Online by Chris Brogan.
San Nayak, Senior Programmer
What he’s reading: Web Analytics 2.0 by Avinash Kaushik
What site he recommends: SEOmoz
Well that’s what we’re reading, what about you? Did you pick up a good book on marketing or social media? Find a good blog that talks about SEO tactics? Or have a random fiction book that you would recommend? At Walker Sands we’re big advocates of reading, so please share your favorites!