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What Walker Sands is Reading

Lauren Eichmann

Each week Crain’s Chicago Business publishes a section called InfoJunkies, which picks a top area exec and interviews them about their favorite fiction book, television shows and recommended reading for others in the field.

Taking a cue from Crain’s, we decided to take a poll of those in our own office. So here’s what some of us are reading.

Rachel Wilkie, Interactive Marketing Manager

What she’s reading: The New Language of Marketing 2.0 by Sandy Carter

What site she recommends: Social Media Examiner

Andrew Shykofsky, VP of Business Development

What he’s reading: The Tipping Point by Malcolm Gladwell

What site he recommends: Duct Tape Marketing


Kim Lucio, Web/SEO Intern

What she’s reading: The Fountainhead by Ayn Rand

What site she recommends: Copy Blogger

Lauren Eichmann, Senior Account Executive

What’s she reading: She just finished The Girl with the Dragon Tattoo by Stieg Larsson. Next on her list: The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper

What site she recommends: The Social Media Marketing Blog

Kari Brownsberger, Account Executive

What she’s reading: Atonement by Ian McEwan; avid Chicago magazine reader

What site she recommends:

Mike Santoro, President

What he’s reading: He just finished Issac’s Storm by Erik Larson. Next on his list: Why We Buy by Paco Underhill

What site he recommends: It’s a tie among Mashable, TechCrunch and Consumerist.

Jackie Lampugnano, Media Relations Specialist

What she’s reading: City of Glass by Cassandra Clare

What site she recommends: Marketing Sherpa e-newsletters


Ken Gaebler, Founder

What he’s reading: Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed – and What to Do About It by Josh Lerner and Maestro by Roger Nierenberg.

Bobby Chilver, Media Relations Specialist

What he’s reading: The One and Only by Todd C. Wessell


John Fairley, Director of Web Development and Social Media

What he’s reading: The New Rules of Marketing and PR 2.0 by David Meerman Scott and Social Media 101: Tactics and Tips to Develop Your Business Online by Chris Brogan.

San Nayak, Senior Programmer

What he’s reading: Web Analytics 2.0 by Avinash Kaushik

What site he recommends: SEOmoz

Well that’s what we’re reading, what about you? Did you pick up a good book on marketing or social media? Find a good blog that talks about SEO tactics? Or have a random fiction book that you would recommend? At Walker Sands we’re big advocates of reading, so please share your favorites!