A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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In the world of public relations, one thing is always true -- media relations is just part of the equation. A pitch may be perfect and the topic newsworthy, but getting coverage is quite the up-hill battle without support from reporters.
At Walker Sands, we pride ourselves on strong reporter relationships. However, there’s always more we can learn about what makes a pitch resonate or what reporters are looking for when it comes to engaging stories. To keep a steady pulse on the ever-changing world of journalism, over the past few months we’ve had the opportunity to host a number of Chicago reporters in our office!
First, Mark Lazerus, Blackhawks beat writer at the Chicago Sun-Times, joined us. Then, Danny Smith, author and freelance journalist for publications like Runner’s World, Huffington Post and Vows Magazine, stopped by. Most recently, Roy Santoro, executive producer at FOX Chicago, and Adina Klein, segment producer of Good Day Chicago, paid us a much-welcomed visit.
In addition to talking about life as a journalist, each reporter shared insight on how to improve our outreach practices. When to pitch, what to pitch, what makes reporters tick and what makes them respond -- we got the inside scoop direct from Chicago’s best.
Inviting reporters to our office is just one of the many ways we’re always working to ensure our clients get the coverage they deserve. For our Chicagoland clients in particular, developing relationships with reporters in our own community helps us secure great local coverage. Plus, who doesn’t like spending lunch talking about the Blackhawks?
Are you a reporter and interested in speaking at Walker Sands? Or know a reporter who might be? Give us a shout on Twitter @WalkerSands!