A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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Happy Friday! We have a great selection of articles this week.
Friday Five for the week of July 23-27, 2012:
Today kicks off the start of the 2012 Olympics. Here are some lessons that PR pros can learn from the games.
In 2006, an analyst estimated that MySpace would eventually be worth $15 billion. In 2011, it sold for just $35 million. Facebook, on the other hand, was estimated at $104 billion when it went public earlier this year. Learn more about the history of digital media.
Survey data can be easy to manipulate. This TechCrunch reporter quickly poked some holes in a study about America’s privacy concerns conducted by a web security company. A good reminder for PR pros to make sure client survey data is valid before pitching out the study.
(Nieman Journalism Lab)
BuzzFeed’s Ben Smith wants to retool the wire story to fit with social media. The site will start creating posts on stories that are getting heavy attention on the social web, bringing more creativity to the sharing of hot news and information.
This is an oldie, but sure to be a great kick off to your weekend! Research led by University of Illinois cognitive psychologist Andrew Jarosz suggest that an occasional drink or two might do you and your business some good.