A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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Last week, Mike Santoro and John Fairley shared that when it comes to online media placements, it is possible to determine ROI. While we were able to highlight six main steps for the webinar, we will be releasing a further detailed step-by-step guide in January.
During the webinar, we polled attendees, and were surprised to discover:
While using Google Analytics is the first step to unlocking PR ROI, learning from Google Analytics findings is a multi step process including: