A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Thanks go out to all those who voted in the recent Michael Gass agency blog competition. Those who are regular readers are familiar with our pleas for votes during the December blog of the month competition. The win here led to inclusion in the blog of the year contest.
On Monday, Gass announced that Walker Sands was the leading vote getter, earning Footprints the title of Agency Blog of the Year. We beat out well known large agencies like Razorfish and Sapient Interactive as well as extremely well designed and well written blogs like AgencyNet’s ANidea and the Russo Group’s Razor Branding Blog.
Having just gone through this in December, we had a distinct advantage over the rest of the competition. We could send thanks to everyone who voted in December while encouraging them to cast their vote again – this time for blog of the year.
During both competitions our social networks, both online and off came into play. We leveraged every one of them. As I explained to Michael Gass during the December competition:
“I’ve made phone calls and sent emails. Gone through our entire client list and have asked friends and family for favors. We’ve posted to our blog and commented on others. We’ve tweeted about the competition, spammed our Facebook friends, and posted in our LinkedIn groups. I even put up a post in Craigslist and promised my fraternity that I would donate a fair sum of money if they agreed to keep voting and spreading the word. As one voting bloc drops off we scramble to find another. And as I invest more and more in this I have a tougher time accepting we might lose.”
Special thanks go out to Nick Kinports of ADMAVEN, who helped rally the Chicago agency community around us, and Nicole McKinney of the BCAD Group in Toronto. After a fierce competition in December her team went from foes to friends and helped support us in the final competition.
We received a number of great notes of support from friends, family, members of the Chicago marketing community, and clients – past and present. Thank you to everyone who cast a vote and helped spread the word. We hope you enjoy reading what we work so hard to create.