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When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards, where the team took home two wins for our work on Nintex America's Most Broken Processes Campaign and LiveStories Gender Pay Gap Campaign.
On top of producing award-winning work, our Seattle office is expanding rapidly. Under the leadership of our VP of Public Relations, Annie Gudorf, the team grew from one to eight full-time employees last year, and they are currently looking for new office space. None of this would have been possible without the Seattle team’s hard work and dedication, and we’re grateful for the opportunity to continue to generate remarkable results for our clients on the West Coast.
Here’s a recap of the campaigns we were recognized for:
Nintex's America's Most Broken Processes Campaign
Our campaign for Nintex, a Seattle-based process automation and management platform, took home a Totem Award in the Marketing Communications category. With a strong client list and an industry-leading technology platform, Nintex needed to increase its name recognition outside of its existing customer base. They partnered with Walker Sands to drive brand awareness and position itself as a leader in the process automation and management category.
Our team formulated a creative, data-driven campaign centered around the creation of the Definitive Guide to America's Most Broken Processes, a media-friendly, easy-to-promote e-book. Upon launch, the Walker Sands team deployed an integrated promotion strategy, which included robust media outreach, promotion via Nintex’s owned channels and the production of three 60-second videos detailing the most prominent broken processes in corporate America: employee onboarding, document mis(management) and customer pain points. The campaign resulted in 64 placements, more than 77 million impressions and 450+ e-book downloads – further solidifying Nintex as a leader in the process automation and management category and filling their sales pipeline with prospective customers.
LiveStories' Gender Pay Gap Campaign
The next award went to our campaign with LiveStories, which also won a PRSA Totem in the Marketing Communications category. LiveStories, a data storytelling platform for the public sector, partnered with Walker Sands’ to drive awareness, reach new customers and solidify its position as an industry thought leader. With millions of data points already accessible to LiveStories through their platform, Walker Sands identified their data set of national average salary by gender as an engaging and newsworthy asset and used it to develop “LiveStories Presents: The Pay Gap,” a series of dedicated microsites that presented data to explain how the gap between men's and women's wages takes shape in major American cities.
These microsites formed the basis of a data-driven PR campaign that was leveraged to drive media coverage and awareness in LiveStories’ key local markets and nationally – leading to more than 60 media placements, 102 million total impressions and 10,000 social media shares. View the case study here for more.
Congratulations to our Seattle team members on this well-deserved recognition. We look forward to attending the PRSA Puget Sound Totem Awards next year!