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Walker Sands President Writes for iMedia Connection

Walker Sands president, Mike Santoro, was recently featured on iMedia Connection, a prominent resource for the marketing industry. Mike wrote an article that talks about why a client loved a 10% drop in search traffic.

Some of the highlights include why you have to be careful about how you measure success; how year-over-year comparisons make more sense than month-to-month figures (for seasonal businesses); and how you'll also want to track the overall health of the industry. Check out the article that appeared on iMedia Connection, in its entirety, here.