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Walker Sands Mobile Traffic Report: iPad Market Share on the Decline

Sarah Hale

Each quarter, Walker Sands' Mobile Traffic Report details a snapshot of the state of mobile traffic. The Q3 2013 study found that while the percentage of website visits coming from mobile across devices is up year over year, not all devices have an equal share in mobile market share.

While overall iOS traffic is up, its market share is down 4 percent from this time last year, presumably due to the rapid increase of other device’s traffic, as well as the introduction of additional devices into the marketplace.

Overall Mobile Traffic

Mobile traffic remains up year over year. Since Q3 of 2012, mobile traffic has increased by 67 percent. Since Q3 2011, the percentage of visits coming to websites from mobile traffic is up 171 percent.

Daniel Laloggia, digital marketing manager for Walker Sands Digital, shares findings from the report:

Discovering Your Website’s Mobile Traffic

Want to see how your website stacks up? For a step-by-step guide to determine your site’s mobile traffic, visit

Walker Sands Quarterly Mobile Traffic Report

The Walker Sands Quarterly Mobile Traffic Report is compiled to determine significant web trends. The report is conducted by examining web analytics data across a wide range of B2B and B2C clients in multiple industries. For more information, please visit /quarterlymobiletraffic.