A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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Following the launch of The Walker Sands State of Marketing Technology 2016 study, we hosted a corresponding webinar for a live discussion of the study’s findings. Presented by the Martech practice co-leads and study authors, Dave Parro and Sarah Dietze, the webinar offered an overview of the findings diving into data points based on timeline, title and technology. The duo also shared a suggested buyer journey map, walking through the process of discovery, research, decision and purchase.
As viewer questions rolled in, Dave and Sarah broke the study down, explaining the detailed findings as they went. Graphs and charts were used to support and visualize the study findings. The webinar concluded with a look at the Digital Ecosystem, Walker Sands’ approach to bridging the gap between traditional and digital public relations, a strategy that aligns with and utilizes various forms of marketing technology.
The webinar touched on many points, but the Q&A session allowed for continued dialogue between the viewers and presenters. Some inquired about the evolution of sales reps in correlation to the changes in technology and the buying cycle as well as how to maximize your budget with so many effective, but costly options.