
Bill.com
A creative social media campaign with compelling copy and motion design drives 5.8% engagement rate and 22,000+ impressions
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Last week, a few members of the Walker Sands team visited Catapult, Chicago’s peer-selected tech hub. We were joined by a handful of its current residents to help answer their questions and facilitate insightful conversation around how marketing can help to elevate their brands and reach their company goals.
Our very own John Fairley and Meghan Spork led the conversation and fielded questions surrounding the traditional PR and digital aspects needed for a well-rounded marketing program. The companies attending had diverse backgrounds ranging from law, travel to fintech, which led to interesting perspectives and fun conversations full of lots of new learning.
Here are a few key highlights from our discussion and helpful information for other startups looking to add marketing to their strategy:
At the end of the discussion, we left the companies with a comprehensive tip sheet to help them integrate marketing into their startups. Here’s a few key bullets from the sheet to help ramp up your marketing as well: