A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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When the business community and the not-for-profit community find opportunities to work together, humanity wins. However, even as we understand this reality, we are still challenged with finding the right opportunities to make an impact.
For nearly the past two years, Walker Sands Communications has been working with G2 Crowd as its primary public relations agency. In that time, the relationship has created terrific work – Walker Sands has been a pivotal force in telling the story of G2 Crowd. However, we’ve recently joined forces, beyond just work, through a G2 Gives initiative that will make a wonderful investment in the future. G2 Crowd and Walker Sands will be working together to raise funds for a local cause, Chicago Tech Academy.
Chicago Tech Academy is a public charter school that teaches students with an emphasis on STEM education. Unfortunately, ChiTech faces many financial challenges to provide an advanced education to their students. Annually this public school is tasked with raising an estimated half-million dollars to fill their budget shortfall.
Tim Handorf, co-founder and CEO of G2 Crowd, recognized this shortfall as an opportunity for the Chicago business and not-for-profit communities to work together. With this realization, G2 Crowd launched a new G2 Gives initiative to raise funds to help ChiTech fully fund their education plans. For each review received through this initiative, G2 Crowd will donate $10 to ChiTech.
The team at Walker Sands quickly volunteered to join in this unique opportunity. Together we initiated an internal review campaign. The team at Walker Sands has been reviewing the software and services that they use on G2 Crowd, which rapidly collected reviews and will soon eclipse their initial goal of 100 reviews.
The initiative will also result in some valuable data for Walker Sands. The G2 Crowd research team is collating the data from these reviews and creating an IT Health Assessment for the company. This research will help Walker Sands to better understand which of their solutions are best meeting their needs and which might need to be re-evaluated.
The goal of G2 Gives is to leverage professional knowledge, bring transparency to the B2B marketplace and help the not-for-profit community through just one 10-minute review. This initiative is accomplishing those goals and so much more for future generations in Chicago.
This blog post was written by Adam Beeson, director of communications, at G2 Crowd. Learn more about Adam Beeson here.