An integrated awareness campaign, created to identify why so few girls are pursuing careers in IT, generates substantial brand power for CompTIA.
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CHICAGO – June 15, 2014 – Walker Sands Digital, the digital marketing arm of Walker Sands, a full-service marketing and public relations firm for technology companies, announces the launch of the new website, “Seen @ The Bean.”
Launched as a solution to the lack of information surrounding the Cloud Gate Sculpture, the website encapsulates features of modern design to provide an updated Chicago tourism experience through real-time media on a single platform. The site also provides background and specific location information to educate online visitors.
“Our team created the ‘Seen @ The Bean’ website to fill in the blanks for Chicago’s visitors and create the true online experience that was missing for one of Chicago’s most famous landmarks,” said Nate Ude, interactive media developer at Walker Sands. “We’re excited that SeenatTheBean.com can bring the experience to one place and connect visitors through a compilation of media in real time.”
The project, completed in just three days, was sparked as a result of a discussion on Chicago tourism sites at Walker Sands Digital’s weekly internal meeting. Specifically, the idea focused around three main things about the existing online Bean experience:
The Walker Sands Digital team devised a solution: a one-page website that addresses these issues and provides an integrated user experience by putting all of this information in one place. To do this, the team generated a motion video of Millennium Park for the website’s background and included a description that answers general questions about The Bean. The website also includes a map that pinpoints The Bean’s location within the Park. The Walker Sands Digital team integrated parallax design, random animation of images and long-form design to provide users with the ultimate Web experience.
“We designed the concept for this project by putting ourselves in the minds of Chicago’s visitors and created this platform with a very specific experience in mind,” said Kimberly Lucio, interactive web manager at Walker Sands. “We’re proud that we were able to put our technical skills to use and share our passion to bring an awesome Chicago landmark to life online.”
Over the past year, the Walker Sands Digital team has received numerous awards for work on websites and digital marketing projects, in addition to receiving recognition from the Inc. 5000 list of fastest-growing companies.
The team encourages visitors to use the hashtag #SeenatTheBean anytime they visit to join the conversation around one of Chicago’s most famous attractions.
To learn more about Walker Sands Digital’s work, or what they can do to help enhance your brand increase experience, visit http://www.walkersandsdigital.com/.
About Walker Sands Digital
Walker Sands Digital is the digital marketing division of Walker Sands, a full-service marketing and public relations firm focused on generating sales growth for our business to business clients. Launched as an independent brand in 2013, Walker Sands Digital brings together Walker Sands' full approach to digital marketing, specializing in SEO, digital strategy, web design, PPC and content marketing. With offices in Chicago and San Francisco it provides digital marketing support for clients ranging from large Fortune 500 brands to small startup ventures. In addition to a Hermes Creative Award and several Communicator awards, Walker Sands landed on the Inc. 5000 of fastest growing companies in the US in 2013. Visit http://www.walkersandsdigital.com for more information.
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