A new brand identity that underscores our approach to B2B marketing — always customized, never templated
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At Walker Sands we’ve long prided ourselves on having great company culture. We let our employees help shape our inclusive atmosphere through staff-led kaizens. Kaizen is the Japanese word for discovery, which is something Walker Sands has been supportive of since day one.
Our kaizens serve as grown up extracurriculars that take place both in and out of the office. Through the years our kaizens have allowed Walker Sandsians to lead book clubs, volunteer within the community, compete in intramural sports and create their own data studies.
At the start of 2017, the kaizen system underwent a refresh. Everyone was surveyed and asked to provide feedback on the kind of kaizens they’d be interested in joining at Walker Sands. Based on feedback, a handful of kaizens were retired and replaced with new interests, one of which was the Cooking Kaizen.
The Cooking Kaizen is responsible for bringing people together to participate in activities all things food related. Last month we hosted our first event, a French-themed potluck with a special viewing of Julie and Julia.
The evening was filled with lots of handmade treats like nutella croissants, cheese gougeres and tarte de soleil. Yum! Next month, we’ll be venturing outside the office to the flagship Whole Foods in Chicago to try our hand at a cooking class hosted by a local cookbook author.
The Cooking Kaizen looks forward to continuing to bring our love of food into the office!