A rebrand, website redesign and PR program increase contact form fills by 532% while differentiating edtech provider in crowded space
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This week we hosted our third annual Just a Book (book club for marketers) event and were thrilled to have Ann Handley, Chief Content Officer for MarketingProfs and author of the WSJ best-seller, “Everybody Writes”. Throughout September and October we shared around 100 copies of the book with marketers across Chicago and came together with colleagues, clients and friends for the closing event.
This year’s book focused on why writing is an essential tool in every marketer's toolbox and gave tips and tricks for fulfilling your writing potential. We broke down the content in her book each week by the philosophy of writing, grammar rules and story guidelines, publishing and writing for marketing, ending the series with Ann at the American Writers Museum.
Ann was such a pleasure to collaborate with and we are still reeling over what a privilege it was to share the room with her. Through our Q&A, she talked about her ideas from the book and then some. Here are a few of our top takeaways from the event:
Thanks again to everyone who joined us for this memorable event. Check out photos here! It was an honor getting to fill the room for Ann with Chicago’s brightest marketing brains. Missed us this year? RSVP here to be included in upcoming events.