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The fusion of creativity and technology is no simple feat.
That’s why Ed Catmull’s "Creativity, Inc." was the perfect addition to the Walker Sands Book Club. As the president of Pixar, Catmull's tale centers on the development of the stories we love most, revealing the company’s creative strategies and dynamic approach to technology.
But as powerful as Pixar is today, it certainly didn’t start that way. For years, the company’s founders worked tirelessly to build the bridge between storytelling and computers. It wasn’t until after the completion of Pixar’s first feature film, "Toy Story," that Catmull realized the company had some serious “Unseen Forces That Stand in the Way of True Inspiration.”
Over oatmeal cookies and refreshments, our latest book club dove into Catmull's tips for fostering a creative company culture:
Have a favorite tip from "Creativity, Inc.?" Share it with us @WalkerSands. Stay tuned to see what title we pick for our next book club!