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Last month, over 30,000 people attended South By Southwest (SXSW) Interactive to check out the latest and greatest technology from some of the world’s top brands. Walker Sands was among that crowd, with boots on the ground to explore the booming tech industry and apply it to our work in B2B tech PR. Featuring countless panels, keynotes and exhibitors, this year’s SXSW offered a variety of valuable lessons and exposure to some emerging trends. But what did we find the most impressive and memorable? Aiming to ensure our clients keep pace with the rapidly evolving tech industry, we’ve outlined the following takeaways.
Virtual Reality - If SXSW taught me anything, it’s that virtual reality is definitely not going away. Nowhere near a new technology, VR has existed in one way or another for decades. But with the arrival of consumer-facing virtual reality hardware, like Oculus Rift and Sony’s Playstation VR, we’re closer to critical mass than ever before.
This was reflected at South By. Nearly every sponsored event, from Samsung to McDonald’s, boasted VR experiences for anyone with a badge. We rode a virtual rollercoaster and painted bleak white walls with virtual paint guns. Definitely fun experiences – but will virtual reality ever effectively make its way into the enterprise and affect real change on the way we work? Only time will tell, but if SXSW is any indicator, consumers are ready for the next crop of innovative, immersive, collaboration solutions.
-Kaitlin Mansour, Account Executive
“Sucking Less When Presenting Creative”- This was one of my favorite and most applicable sessions I saw at SXSW. Here are some of the takeaways from the session that I’ve found helpful.
Before the presentation:
During the presentation:
After the presentation:
This was a great session, and I plan to apply this advice and start sucking less at presenting creative.
-Katie Donabedian, Senior Digital Account Executive
Did you attend SXSW Interactive this year? Tweet us your best SXSW moments @WalkerSands!